The team behind the amazing meat restaurants Goodman (and Beast and Burger & Lobster) opened a new meat restaurant in the space where the fish restaurant Rex & Mariano (also owned by the same company) used to reside. In fact, they still use the Rex & Mariano crockery.

Zelman Meats (after the founder Mikhail Zelman) is a mid-market steak restaurant offering “All we do is beef, and we stick to what we know best” according to the website.

The menu is simple, with just a few starters, four different cuts of beef, sides and a few puddings. I like this simple no-fuss approach, which also makes the ambiance relaxed. It’s not white table cloths like Goodman, just good steak and sides in a relaxed restaurant.

This is where to go to pig out on great steak, because the bill won’t be that bad and the meat is just as nice here as at Hawksmoor or Goodman. Take your date or a group of friends and just let your hair down. The staff is really friendly and relaxed but with a sincere passion for steak so they can guide you through the cuts and let you know what’s best served rare or medium.

I came here with two colleagues for lunch, and as only one of us has a big appetite we ordered modestly to begin with, some delicious picanha and amazingly smoky and tender short rib. Once that was demolished we ordered more of the same and enjoyed it with crispy chips, salad and the two sauces on the menu. It was great and even the least meat eater out of the three of us (obviously not me) loved every bite!

Zelman Meats, 2 St Anne’s Court, London W1F 0AZ